Project Overview – Weon
Branding and Web development
Weon
Studio Blue Agency
2025
Goals and objective
WEON required a strategic brand evolution to establish a stronger position among leading tech companies and highlight the innovative nature of its solution. The objective was to develop a cohesive identity across all digital platforms, ensuring a clear and engaging presence for investors, partners, and end users. Rather than adopting an overly technical or futuristic aesthetic, WEON needed to communicate a fresh, approachable, and functional identity tailored to the fashion industry. The brand had to balance credibility and professionalism with a forward-thinking and visionary outlook, creating a presence that felt both minimalistic and impactful.
Our Solution
To achieve this, a refined and distinctive brand identity was developed. A clean and structured visual system was implemented, with typography, color, and logo design working in harmony to establish a recognizable and consistent presence across the website and social media. The digital experience was designed to be intuitive and visually engaging, ensuring smooth interactions across all touchpoints.
The website was redesigned to prioritize clarity, accessibility, and visual appeal, enhancing the overall user journey.
Outcome
This transformation strengthened WEON’s market positioning, providing a clear and compelling brand experience that aligns with its innovative offering. By balancing simplicity with forward-thinking design, WEON now presents itself as a trusted and influential presence in its industry, effectively engaging stakeholders and users alike.
Here is what they said
