To achieve this, we developed a branding strategy that highlights Silk and Stone’s dedication to luxury and top-tier service. A sophisticated, elegant logo was designed to reflect their high standards and meticulous attention to detail. We used a calming blue color, often associated with medicine, to convey professionalism, paired with a bronzed brown/orange as a complementary color to add warmth and exclusivity. The brand focuses on minimalism, utilizing black and white images, and photographs with high focus on a single element, avoiding cluttered backgrounds. On their website, we used a sans serif font in a quite small size, with ample line height to enhance readability and maintain a clean, modern look. This rebranding effort effectively communicated Silk and Stone’s serious and upper-class approach, attracting their target audience and solidifying their status as the go-to place for luxurious aesthetic treatments.