Project Overview – Saint Jean
Branding and Creative Direction
Saint Jean
Studio Blue Agency
2023
Goals and objective
Saint Jean is an exclusive beach club located in the heart of the French Riviera. Known for its heritage and luxurious ambiance, the club has been a hotspot for the elite since its inception. However, as times change, so do the preferences of its clientele. The club’s management realized the need for a rebranding that would showcase its old heritage while still catering to the changing tastes of its patrons.
Wanting a new face for their brand for the upcoming high season the club’s management worked closely with Studio Blue to develop a new identity that would reflect the club’s essence. They wanted something that would be both modern and classic, with a touch of sophistication and exclusivity.
Our solution
After several brainstorming sessions, Studio Blue came up with a new logo that embodies the club’s rich heritage and luxurious atmosphere. The intricate design integrates the club’s name and the year of its establishment, adorned in a beautiful font pairing.
To complement the new logo, the club underwent a revamp of its interior decor, introducing modern amenities and contemporary design elements while still preserving the club’s classic look and feel.
The rebranding has been a success, and the club continues to attract the elite of the French Riviera while also appealing to a younger and more diverse clientele. The club’s management is delighted with the results and is looking forward to welcoming even more guests to Saint Jean.
