Project Overview – Prime Services
Branding and Website Development
Prime Services by REXHA
Studio Blue Agency
2024
Goals and objective
The goal for this project was to capture the essence of a family-owned, Switzerland-based business that prides itself on delivering both exceptional quality and expert craftsmanship. Our main objective was to create a brand identity and digital presence that reflects their commitment to personal attention on every project, while also demonstrating their capacity to deliver the highest standards of work.
The key objectives were to design a logo that embodies their values, select a font and color palette that resonates with their brand, and build a streamlined, yet impactful, one-page website. The website needed to not only showcase their services but also communicate their dedication to careful planning and timely completion of each project.
Our solution
To achieve these goals, we developed a comprehensive branding solution that encapsulates the business’s blend of personal dedication and professional excellence. The logo we designed is composed of four distinct shapes that form the outline of a house—symbolizing their versatility in building, shaping solutions, and their deep connection to the construction industry. Each shape represents a different aspect of their work, coming together to form a unified and strong visual identity.
We carefully selected a color palette that reinforces the brand’s identity, focusing on muted, earthy tones that convey reliability, trust, and quality. The colors, ranging from soft off-white to deep charcoal, were chosen to reflect the company’s refined and grounded approach. These tones also create a sense of calm and professionalism, aligning with the brand’s focus on expertise and meticulous attention to detail.
Next, we built a one-page website on WordPress that highlights their services with a clean, minimalist design. The site features carefully crafted animations on hover, adding a touch of interactivity while maintaining a professional tone. By utilizing ample negative space and the chosen color palette, we ensured the content was easily digestible and allowed the brand’s message to stand out clearly. The result is a digital presence that not only meets their current needs but is also scalable for future growth.
Here is what they said
