Project Overview – Lately
Branding and Creative Direction
Lately London
Studio Blue Agency
2023
Goals and objective
L8LY, a digital furniture sourcing business, aimed to captivate a younger, trend-conscious audience by redefining its brand. The objectives included crafting a modern, sophisticated identity with Studio Blue, leveraging negative spacing for exclusivity.
The goal was to set new industry standards, appealing not just aesthetically but also resonating with the lifestyle preferences of the evolving customer base. The focus was on becoming a curated destination where each furniture piece tells a contemporary story, aligning seamlessly with the aspirations of the cool and trendy demographic.
Our solution
Studio Blue embarked on a design journey to give L8LY a fresh and minimalistic identity that appeals to the discerning tastes of the modern, trend-conscious audience. The emphasis was on simplicity, utilizing negative spacing to convey a sense of exclusivity and sophistication.
Incorporating graphical and playful design elements, Studio Blue introduced a vibrant and eye-catching color palette, strategically placed to highlight key aspects of L8LY’s offerings. The bold typography further reinforces the brand’s confident and contemporary image, making a strong visual statement.
The rebranding strategy is a deliberate effort to let the artwork itself take center stage in the realm of furniture. By infusing the brand with a sense of fun and modernity, L8LY is positioned to captivate the cool and trendy audience, bridging the gap and becoming the ultimate destination for digital furniture sourcing.
The result is a brand that speaks directly to the aesthetic sensibilities of the younger demographic, offering a curated selection of furniture that not only meets but exceeds the standards of the stylish and trendsetting audience that L8LY aims to attract. The anticipation is high for L8LY to become the preferred choice for those who seek both the timeless elegance of classic pieces and the contemporary allure of the latest trends in interior design.
