Just Start Already

Why Waiting for the “Right Moment” to Start Your Business Will Keep You Stuck

Let’s get real: if you’re waiting for the perfect moment to start your business, you might be waiting forever. There’s always a reason to hold off—maybe you want to finish school, get a bit more experience, or find the perfect business partner. But guess what? The right moment doesn’t exist. If you’re waiting to feel perfectly prepared, the truth is… you’ll never feel ready.

Starting isn’t about having it all figured out. It’s about taking that first step and trusting that the pieces will start to fall into place. You can’t succeed if you never start, but taking even the tiniest step forward is always better than standing still.


Why You Need to Start Now

Every successful business began as a leap of faith. Entrepreneurs who are thriving today didn’t wait for permission or for every detail to be perfectly aligned. They jumped in, often with just a rough idea and a lot of enthusiasm, and they learned as they went. The most valuable lessons happen once you’re in motion. Sure, there might be stumbles, pivots, and tweaks along the way, but that’s the magic of it.

Starting isn’t just about “getting something done.” It’s about creating momentum, building confidence, and opening yourself up to possibilities you might never see if you’re standing on the sidelines.


How to Get Moving, Even When You Feel Unprepared

Here are some easy (and even fun) ways to kick off your journey, no matter where you are:

  1. Take One Small Step
    Have a business idea but feel overwhelmed? Start with a micro-action—write a quick pitch, sketch a logo, or set up a simple website. Big changes start with tiny actions. And one small win will give you the boost to keep going.
  2. Forget Waiting for “Experience”
    No one has all the experience they want when they start something new. Trust that you’ll learn what you need along the way. Sometimes, a fresh perspective is exactly what the world needs, and you might bring a unique view that someone “experienced” might not have.
  3. Embrace Imperfection
    Newsflash: it doesn’t need to be flawless! Your first version of anything will likely be rough, but that’s fine. Get comfortable with “good enough” and know that you can refine as you go. Starting messy beats not starting at all.
  4. Remember: You’re Never Alone
    Still worried? It’s okay to ask for help. Connect with people, join communities, and look for mentors who’ve been there. Just don’t let the idea of a “perfect partner” hold you back from starting solo. Partnerships can form naturally as you grow, but you’ve got everything you need to start right now.

Consistency Over Perfection

Taking that first step is huge, but consistency is what will keep your dream alive. Building a business or a brand is a journey of highs and lows. Some days will be pure inspiration, and others will be challenging. Staying consistent, even when progress is slow, is where the magic happens. Little by little, you’ll gain traction, and those small wins will add up.

Let Your Business Grow Organically (and Trust the Process!)

Once you start, you’ll be surprised by how things start to fall into place. You’ll gain clarity, learn what works and what doesn’t, and start attracting the right people and opportunities. A business isn’t built overnight; it’s more like growing a garden—if you keep watering it, it’ll bloom in its own time.

So here it is: Stop waiting for the perfect moment. Start with what you’ve got. Send that email, sketch that idea, make a rough prototype. Whatever it is, just start. You’ll be amazed at how things evolve once you take that first step. Success doesn’t require perfection; it just requires action. So go out there and make your mark.

Picture of Sally Selveri
Sally Selveri

Design and marketing expert