We built Ism The Lab’s full visual identity — crafting a brand system that is both cool and approachable. This included everything from logo design and typography styling to color palette development, layout systems, and visual guidelines. We defined a creative direction rooted in balance: modern yet warm, strategic yet expressive. The brand identity was designed to flex across digital, print, and physical touchpoints, ensuring consistency whether it’s a social post, a studio space, or a branded event. Beyond visuals, we also helped set the tone for how the brand speaks, moves, and connects – laying the foundation for a strong, scalable presence across all platforms.