Understanding File Types: What Your Designer Sends & How to Use Them
When you receive final files from your designer, you might notice multiple formats. Each file type serves a unique purpose, and knowing how to use them can save you a lot of time and frustration. Here’s a simple guide to help you navigate these file formats and understand when to use each one.
1. PNG (.png) – For Digital & Social Media
PNG files are perfect for digital use, especially on social media. They support transparency, meaning you can place them on different backgrounds without a white box around them. However, they are not the best for printing due to their limited resolution.
2. PDF (.pdf) – Best for Print Materials
If you need to print business cards, flyers, or posters, your designer will likely provide a PDF file. PDFs maintain high-quality resolution and are easy to send to printers while preserving fonts and design elements.
3. AI (.ai) – Your Master File
The AI file is the editable source file created in Adobe Illustrator. It’s crucial to keep this file safe, as it allows for any future modifications or resizing without losing quality. Designers typically provide this file for branding assets like logos.
4. EPS (.eps) – Scalable Vector File
EPS files are vector-based, meaning they can be scaled from an icon size to a billboard without losing quality. This makes them ideal for print and signage.
5. SVG (.svg) – Optimized for Web
SVG files are lightweight and scalable, making them ideal for web use. Since they maintain quality at any size and load quickly, they are commonly used for website icons and graphics.
6. JPEG (.jpeg) – Great for Online Images
JPEG files are widely used for profile pictures, Facebook banners, and general online use. They are compressed, which makes them small in file size but can sometimes result in quality loss.
Why It’s Important to Get Multiple File Types
A well-prepared designer will provide various file types to ensure you can use your branding assets across different platforms without issues. Having the right file format ensures clarity, scalability, and professionalism.
Still confused about which file type to use? Feel free to reach out to our team – we’re always happy to help!
