Phase 1: Branding
We began by crafting a fresh visual identity for Birl, focusing on key elements:

• Logo Design: Created a distinctive logo featuring two overlapping rounded squares, forming abstract boomerangs. This symbolizes circularity and sustainability without relying on clichéd symbols.
• Typography: Selected a soft, rounded typeface that strikes the right balance between modernity and approachability, perfectly complementing the logo.
• Color Palette: Chose soft earthy greens, purple, and lavender to convey calmness and sustainability, balanced by black and white to maintain a professional look.

Phase 2: Digital Presence and UX/UI Optimization
With the brand identity in place, we turned our attention to optimizing Birl’s digital presence:

• Website Redesign: Created a clean, engaging user experience with a strong focus on mobile optimization, ensuring a broader audience reach.
• Social Media & Newsletters: Redesigned to deliver a cohesive and engaging brand experience across all digital touchpoints.
• Third-Party Integration: Streamlined the trade-in flow on partner sites to provide a seamless, user-friendly experience, boosting conversion rates.

Outcome

This two-phase approach successfully repositioned Birl in the Scandinavian market, transforming them into a visible, customer-facing brand. By enhancing brand consistency, user experience, and sustainability, Birl strengthened connections with both businesses and consumers, staying true to its core mission of promoting circularity.

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