Project Overview – Terra
Branding and Creative Direction
Terra Europe
Studio Blue Agency
2024
Goals and objective
Elevate your space with TERRA Europe—a premier destination for curated Italian tiles of exceptional quality. TERRA Europe sought to engage a younger, more discerning audience inclined towards premium goods. The objective was to revitalize their brand identity to resonate with this target group and inspire a creative approach to interior design.
Our solution
Infusing TERRA Europe’s design elements with modern aesthetics helped them attract a younger and more conscious target audience. The introduction of a unique handwritten logo added a personal and inviting touch to their identity. This approach showcased their exquisite tile collections through a sleek and modern website, allowing the beauty of their products to shine in a clean and minimalist design. The strategic makeover resonated with the desired audience and revitalized TERRA Europe’s brand presence in the market.
